Ashley DeSimone's Fortune Theatrical Ventures offers investors a slate-based vehicle


Ashley DeSimone spent more than a dozen years on Wall Street, working as an equities analyst and in investor relations. But her heart always belonged to Broadway.

After 11 years as a partner with Integrated Corporate Relations, she decided to merge her passion for theater with her financial experience to launch Fortune Theatrical Ventures, an investment vehicle for Broadway enthusiasts.


DeSimone believes Broadway producers and investors will benefit from a more formal approach to recruiting backers and interacting with them. Fortune Theatrical launched early last year after DeSimone finalized a deal to work exclusively with Main Stem veteran Kevin McCollum, who fielded two Broadway shows last year: "Something Rottenl" and "Hand to God."


"I wanted to do something different than the status quo when it came to capitalizing a Broadway show," DeSimone says. She started by spending a few years as a traditional investor in a handful of plays, including "The Scottsboro Boys. …