Wall Street Alum Takes Portfolio Approach to Investing in Broadway Shows

Ashley DeSimone spent more than a dozen years on Wall Street,

working as an equities analyst and in investor relations.

But her heart always belonged to Broadway.

After 11 years as a partner with Integrated Corporate Relations, she decided to merge her passion for theater with her financial experience

to launch Fortune Theatrical Ventures,

an investment vehicle for Broadway enthusiasts


DeSimone believes Broadway producers and investors will benefit from a more formal approach to recruiting backers and interacting with them.

Fortune Theatrical launched in early 2015.

“I wanted to do something different than the status quo

when it came to capitalizing a Broadway show,” DeSimone says.